Aesthetics & Medspa CRM Built for Growth
Aesthetics and medspa practices live and die by Instagram, Meta Ads, and Google Local. Velant captures every consult inquiry, responds in under 30 seconds via SMS, books the consultation, and ties every booked treatment back to the campaign that produced it.
Convert more aesthetics consults from the same ad spend
Book a walkthrough — see the aesthetics CRM workflow from Instagram DM to booked treatment.
Convert Instagram and Meta inquiries into booked treatments
Aesthetics consult inquiries cool faster than almost any other healthcare category — patients are scrolling, they DM five practices in a row, the first responder wins. Velant's AI Lead Follow-up answers in under 30 seconds across SMS, WhatsApp, and Instagram DM with empathy and a clear next step.
- Sub-30-second SMS / WhatsApp / DM response on every consult inquiry
- AI Voice Agent for inbound calls 24/7
- AI Booking Agent — patients self-schedule consults via SMS or chat
- Photo + treatment goal capture during the intake conversation
- Closed-loop attribution from Instagram ad → booked treatment → revenue
Track which campaigns produce real treatment revenue
Aesthetics marketing budgets are big and the attribution is usually broken — practices spend $5k-$50k/month on Meta and Google with no idea which campaigns produce booked treatments vs. tire-kickers. Velant ties every booked treatment back to the original click, ad, and campaign.
- Meta Ads click ID (FBCLID) capture
- Google Ads click ID (GCLID) capture
- Instagram DM and Stories swipe-up attribution
- Dynamic Number Insertion (DNI) for inbound call tracking
- Offline conversion uploads — every booked treatment closes the attribution loop
AI follow-up tuned for aesthetics consults
Velant's AI doesn't sound like a medical office. It's tuned for the lifestyle conversation aesthetics patients want — empathetic, knowledgeable about treatments (Botox, fillers, laser, body contouring, microneedling), and clear about pricing and consultation flow.
- Treatment-specific intake conversations (Botox, filler, laser, body)
- Pricing transparency and package education
- Photo upload + treatment goal capture
- Pre-treatment questionnaires and consent forms
- Membership and loyalty program enrollment
Membership, packages, and recurring revenue tracking
Aesthetics revenue is increasingly recurring — Botox quarterly, membership programs, package sales. Velant tracks recurring revenue per patient, surfaces upcoming retreatment windows, and runs AI follow-up to bring patients back for the next visit.
FAQs
Why use a CRM in an aesthetics or medspa practice?
Aesthetics is a high-spend, high-velocity marketing channel. Most practices spend significantly on Meta and Google Ads but lose 40-60% of inquiries to slow follow-up. An aesthetics CRM captures every lead, responds in seconds, books the consult, and ties every booked treatment back to the campaign that produced it — driving 20-40% more booked consults from the same ad spend.
Can Velant handle Instagram DMs and WhatsApp messages?
Yes. Velant's unified inbox captures SMS, WhatsApp, Email, and Instagram DM in one thread per patient. AI Lead Follow-up responds across all channels in under 30 seconds with the appropriate tone for each.
Does Velant track ad attribution for Meta and Google?
Yes. Velant captures FBCLID (Meta), GCLID (Google), full UTM parameters, and Dynamic Number Insertion (DNI) on every call. Booked treatments push back to Meta and Google as offline conversions for paid optimization.
Does Velant handle membership and recurring treatment programs?
Yes. Velant tracks recurring revenue per patient, surfaces upcoming retreatment windows (Botox 12-week, filler 6-12 month), and runs AI follow-up campaigns to bring patients back for the next visit.
Is Velant HIPAA-compliant for aesthetics practices?
Yes. Velant is built for HIPAA-aligned workflows with BAA available, role-based access, audit logs, encrypted communications, and TCPA-aware messaging — important even for non-clinical aesthetic services since patient identifying information and treatment details are still PHI.
How much does Velant cost for a medspa practice?
Velant Core is $99/mo unlimited users. AI Pro ($299/mo) adds AI workflows. AI Advanced ($499/mo) adds the AI Voice Agent and AI Booking Agent. Plus usage-based call and SMS rates. A typical medspa runs $200-400/month total, paid back many times over by the additional consults converted from the same ad spend.